Last week, I was invited to attend the Chanel Rouge Coco on Tour beauty event here in Hong Kong. I'm so fancy, you already know. Okay not really - this was my first beauty event and I was pretty stoked.
The Chanel Rouge Coco On Tour pop-up store was located in Fashion Walk, Causeway Bay, and the interior was stylized like a Rock 'n' Roll video set, complete with a keyboard and drum set corner, minibar, and photo-booth. And let's not forget the most important part - the makeup! The event was catered towards the launch of a new lipstick formula, and new nail polish shades with a reinvented formula. Everyone was having a swell time mingling, taking pictures, and trying on the new makeup products.
Chanel Rouge Coco Stylo Lipsticks |
This new formula has the "intensity of a lipstick, the shine of a lipgloss and the comfort of a lip balm", and contains Apple Seed Extract, Jojoba Oil and Coconut Oil to nourish and hydrate the lips. There are a total of eight shades in the range including nudes, pinks, corals and reds.
Chanel Le Vernis Nail Colors |
The newly reinvented nail colors now have a long-wearing formula that is not only 5-free (meaning it doesn't contain carcinogens including formaldehyde, dibutyl phthalate, toluene, formaldehyde resin, and camphor), but is also formulated with bioceramics and ceramides to help strengthen and improve the quality of your nails.
Upon leaving the event, I received a limited edition Rouge Coco Ultra Hydrating Lip Color in 440 Arthur, a medium red-orange with a luminous finish, and two Rouge Coco badge pins. I was also notified the next day to pick up a gift bag from one of the Chanel Beauté boutiques. Oooooh. The gift bag included a perfume sample of the Coco Mademoiselle Eau de Toilette, mini samples of the Hydra Beauty Micro Serum and the Le Blanc Light Creator Brightening Makeup Base, as well as a dainty Chanel Hydra Beauty bracelet. Pretty sweet!
Rouge Coco Ultra Hydrating Lip Color in 440 Arthur
Overall, it was a really fun and new experience for me, and I thought Chanel did a great job at marketing their new product launches. As a complete newbie, I was a bit overwhelmed with the whole ordeal and completely forgot to snap pictures of the event! Except for this selfie. Sorry guys.
Lesson learned for next time - keep calm and take pictures.
If all of this has peaked your interest, be sure drop by one of your closest Chanel counters and check out the new Rouge Coco Stylo Lipsticks and Le Vernis Nail Colors!
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